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EDM TAG Reference

Full list of available merge tags available for Commercial and VIP EDMs

scott hyde·September 9, 2026

This article lists all Event Hub merge tags, broken into sections. The tables show which areas of the application each merge tag is supported in.
​
​If one of the tags is required in another app Module. Please request via support. This is a minor task and can be relatively done quickly.

Shared across Commercial and VIP:

Account / Company

Branding

Event Data

Event Timings

Guest / Recipient Data

VIP Specific:

RSVP Links

Signature Block

Special Blocks

Ticketing

Commercial Specific:

Admin

Sales and F&B Orders

Ticketing

Click on the tags with Blue links for more TAG explanation.

SHARED ACROSS COMMERCIAL AND VIP

Account / Company

Merge Tag Name

VIP EDM

Commercial EDM

Ticket HTML

#{{my_company_name}}

#{{account_uuid}}

#{{account_name}}

#{{account_type}}

#{{account_tier}}

#{{account_sub_type}}

#{{account_number_of_logins}}

Branding

Merge Tag Name

VIP EDM

Commercial EDM

Ticket HTML

#{{my_company_logo}}

#{{primary_color}}

#{{text_color}}

#{{secondary_color}}

Event Data

Merge Tag Name

VIP EDM

Commercial EDM

VIP EDM

#{{event_name}}

#{{venue_name}}

#{{event_dates| date: "%A, %e %B %Y"}}

#{{event_date_uuid}}

#{{event_color}}

*

#{{orders_close}}

#{{event_time}}

#{{facility_name}}

#{{client_asset_opens}}

#{{dress_code}}

#{{host_block}}

#{{host_block_simple}}.

#{{rsvp_by_date | date: "%A, %e %B %Y"}}

#{{speaker}}

#{{ticket_type}}

{{menu_pdf_url}} will return the URL to the pdf.
USE THIS ON A BUTTON

>add to button

{{menu_as_pdf}} will return a link in HTML.

>Add to text block

#{{venue_agenda_as_pdf}}

Event Timings

Merge Tag Name

VIP EDM

Commercial EDM

Ticket EDM

Commercial Agenda Timings

#{{agenda_timings_label_1}}: #{{agenda_timings_1}}
#{{agenda_timings_label_2}}: #{{agenda_timings_2}}
#{{agenda_timings_label_3}}: #{{agenda_timings_3}}
#{{agenda_timings_label_4}}: #{{agenda_timings_4}}

VIP Config Timings

% if event_timings %} {% for event_time in event_timings %}#{{event_time.name}} - #{{event_time.time | add_new_line }} {% endfor %} {% else %}**Check Event Config **{% endif %}

Guest / Recipient Data

Merge Tag Name

VIP EDM

Commercial EDM

Ticket HTML

#{{guest_block}}

#{{formal_guest_block}}

#{{guest_block_casual}}

#{{recipient.email}}

#{{recipient.first_name}}

#{{recipient.last_name}}

#{{recipient.postnominal}}

#{{recipient.title}}

#{{recipient.company}}

#{{partners_count}}

#{{partners_text}}

#{{contact_image}}

VIP SPECIFIC

RSVP Links (VIP Specific)

Merge Tag Name

VIP Invite EDM

VIP Confirm EDM

VIP Details EDM

{{rsvp_yes_no_link}}

{{rsvp_no_link}}

{{rsvp_yes_link}}

{{rsvp_update_link}}.

accepted only - update rsvp data

ANIMATED EDM ENVELOPE

(REDIRECT user to animated page first)

Merge Tag Name

VIP Invite EDM

VIP Confirm EDM

VIP Details EDM

{{invitation_letter_link}}


Signature Block (VIP Specific)

Merge Tag Name

VIP Invite EDM

VIP Confirm EDM

VIP Details EDM

#{{requester.email}}

#{{requester.full_name}}

#{{requester.phone}}

#{{requester.department_name}}

#{{signature_block}}

#{{on_behalf_of_user.full_name}}

#{{on_behalf_of_user.department_name}}

VIP SELLING

Merge Tag Name

VIP Invite EDM

VIP Confirm EDM

VIP Details EDM

{{vip_sales_order_content}}

Special Blocks (VIP Specific)

Merge Tag Name

VIP Invite EDM

VIP Confirm EDM

VIP Details EDM

#{{rsvp_answers_block}}

#{{alternate_address}}

#{{all_guests}}

#{{timings_summary}

- 3 buttons tag: {{event_calendars}}

- google: {{add_google_calendar_link}}

- download link: {{download_calendar_link}}

- outlook: {{add_outlook_calendar_link}}

Ticketing (VIP Specific)

Merge Tag Name

VIP Invite EDM

VIP Confirm EDM

VIP Details EDM

{{download_vip_tickets}}

{{released_tickets_as_zip_stream}}

https://tickets.eventhub.com.au/#{{recipient_id}}
​

Commercial

Admin

Merge Tag Name

Commercial Communications EDM

Commercial Confirmation

EDM

Ticket EDM

#{{ new_user_redirect }}

Sales and F&B Orders (Commercial Specific)

Merge Tag Name

Commercial Communications EDM

Commercial Confirmation

EDM

Ticket EDM

#{{orders_close}}

#{{contents}}

#{{fb_order_data}}

#{{sales_package_order_number}}

#{{sales_package_inclusions_text}}

#{{sales_package_name}}

Ticketing (Commercial Specific)

commercial Communications EDM

commercial Confirmation

EDM

Ticket EDM

#{{released_tickets}}

//can be used to send pdf or wallet tickets as zip of two folders

{{download_wallet_or_pdf}}

{{download_vip_tickets}}

//can be used to send pdf or wallet tickets as individual assets

#{{facility_type}}

#{{facility_best_entry}}

#{{facility_stand}}

#{{facility_seat}}

#{{facility_aisle}}

#{{facility_level}}

#{{facility_section}}

#{{facility_row}}

#{{facility_sales_group}}

{{facility_public_name}}

id="barcode"

id="smallBarcode"

id="qrCode"

#{{qr_code}}

//shows reference number

Barcode HTML
​

<div id="barcode-container"

style="position: relative; width: 500px; margin:0px auto; text-align:center;">

<svg id="barcode" viewBox="25 -20 200 80"></svg>

</div>

SmallBarcode HTML
<div id="barcode-container"

style="position: relative; width: 500px; margin:0px auto; text-align:center;

">

<svg id="smallBarcode" viewBox="25 -20 200 80"></svg>

</div>

QRCode HTML
<div style="margin-left:320px;background:white;text-align:center;display:inline-block;">

<div id="qrCode"></div>

</div>

* SUPPORTED FOR EVENTS THAT FLOW FROM Commercial TO VIP ONLY

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